How to fall in love

If you manage to put your designer-ego aside and give up on the idea that you’re a big author, you might have a great chance to fall in love … with the traditional creations, that we so often take for granted. Then you’ll understand the power of long-lasting, collective design. It’s all about contribution and each generation does its best and will try to pass the legacy further on. This will make you understand just how much people were connected through trade, which determined the exchange of ideas as well.

Collective design is brilliant and efficient by being really selective. It’s about achieving that genius simplicity. When you fall in love with traditional designs, you can take a step back and encourage and empower women to contribute for the best solutions; as women have been creators, designers and caretakers for thousands of years.

Collective design means no-nonsense, pragmatism, optimization and the best use of the resources because good design must be democratic and address to all. Design means, more and more, solving issues to improve people’s lives. Design means to love people and love all forms of life.

Design is love.

So why not let yourself fall in love, fall deep, get to touch the ground, get down to earth. And when you rise again, rise as an ethical consumer and creator.

photo: © Raluca Savulescu

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